The lucrative Chinese outbound tourism market needs local expertise and connections

Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer.

Discover effective strategies for targeting Chinese tourists in Europe's travel retail market. Learn about the latest trends in Chinese outbound tourism, the importance of localized content, and leveraging digital channels to reach this lucrative demographic.

As China's outbound tourism surges back to life, Qunar is launching an exclusive new travel campaign tailored specifically for the 2024 National Day holiday period.

China’s summer holiday travel market is heating up as consumers eagerly plan family vacations, making the most of the extended holiday period. According to iClick’s Xiaohongshu data analytics platform, iFans, over 214K notes related to summer holiday travel were generated in July 2024, with an average of 348K likes per day, underscoring Xiaohongshu as a key social community for engaged Chinese travelers.

Calling all brands with ecommerce business!  Xiaohongshu (XHS) has launched a new merchant-first campaign to supercharge your growth.

Uncover the spending habits and digital behaviors of new Hongkongers. This data-driven report reveals how to tap into this lucrative market. Learn how to reach and engage this affluent demographic through platforms like WeChat, Xiaohongshu, Douyin and Instagram.

Ctrip and the Hong Kong Airport Authority launched the “0706 Hong Kong Flight Plan” in July 2024, distributing over HK$1 million in flight ticket vouchers and offering attractive discounts from participating airlines and transportation providers in the Greater Bay Area.

MaiMai is China's premier professional social platform, boasting a thriving community of over 1.2 billion users - all young, educated, and influential. With 70% of this user base residing in the country's top-tier cities, MaiMai connects you to the next generation of China's business leaders and high-spending consumers.

Qixi Festival, a traditional Chinese celebration, symbolizes the timeless love story of the Cowherd and the Weaver Girl. In 2024, the Qixi Festival will be celebrated on August 10th. This annual event is also a prime opportunity for retail brands to connect with consumers through thoughtful and strategic Qixi collaborations.