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iClick in The News.
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Exciting Release: iClick's Chinese Outbound Travelers Whitepaper 2024
May 10, 2024
Exciting news! We are delighted to announce the release of iClick's latest whitepaper, titled "2024 Chinese Outbound Travelers Whitepaper," which coincides with the resurgence of China's outbound tourism. This whitepaper was developed in collaboration with industry leaders, including Qunar.com, one of China's leading online travel platforms, and Ocean Engine, a comprehensive commercial digital marketing platform under the Douyin Group.
iClick Year in Review: 2024
December 12, 2024
As we wrap up an incredible year at iClick, we're excited to share our journey in 2024! Our two insightful whitepapers: one exploring the dynamic China travel market and another delving into the emerging trends among New Hongkongers.
Unveiling Holiday Marketing Strategies: iClick's Insights at the HKTVmall Seminar
November 22, 2024
HKTVmall has invited us to their recent seminar! Mario Chow, our Business Development Manager, led an insightful session on mastering holiday marketing strategies for a year-end sales surge.
Event Recap: Engaging Inbound Chinese Travelers in Japan!
November 7, 2024
iClick was excited to partner with Japanticket for a dynamic webinar focused on effective marketing strategies to attract Chinese travelers visiting Japan during peak holiday periods.
iClick Shared Engaging Insights at IAB HK Brand Chat Friday
October 23, 2024
During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.
iClick’s Impactful InnoTalk at IAB Hong Kong C24!
October 7, 2024
We’re still buzzing from the energy of our session, where our Business Development Director, Alison Shih, took the spotlight to share her compelling insights on the New Hongkongers.
What an Incredible Experience at IAB Hong Kong C24!
September 27, 2024
We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking.
iClick x HK4As Happy "ad" Hour
September 12, 2024
What a fantastic evening at the iClick x HK4As Happy "ad" Hour at Bar 1906! We were happy to gather industry peers to network over delicious drinks and canapés. Engaging discussions about the consumption power of Hong Kong's new spenders—the vibrant new Hongkongers—were truly enlightening.
Olympic Guessing Game Fun at iClick's HK Office
August 13, 2024
iClickers had a blast in the office playing a guessing game centered around the 2024 Olympic Games. The team eagerly shared their predictions and enthusiastically cheered on the athletes, particularly those hailing from Hong Kong and other parts of the world.
KOL行銷新手必讀:KOL是什麼?品牌如何選KOL合作對象?
December 19, 2024
小紅書營銷推廣怎麼做?小紅書經營策略如何制定?本文將介紹小紅書的營銷優勢,並解析6種小紅書經營策略與宣傳方式(包含小紅書網紅行銷與廣告投放),文末再推薦專業小紅書推廣服務商,幫你有效提升小紅書知名度!
Tap into the Travel Preferences of the Silver-Hair Generation with Ctrip!
December 17, 2024
Are you ready to explore the travel trends of the silver-hair generation—an affluent and expanding segment in China? Ctrip's latest insights reveal that seniors aged 50 and over are traveling more than ever! During the Double Ninth Festival, bookings surged by nearly 20%. From January to September, orders rose by 26%, with the 61-65 age group showing an impressive growth of 58%.
Festive Trends on Xiaohongshu: Marketing to Chinese Travelers in Hong Kong
December 10, 2024
As the year draws to a close, searches related to celebrating Christmas and New Year's Eve (雙旦) on Xiaohongshu (XHS) have surged, indicating a growing enthusiasm for holiday travel. Hong Kong stands out as a premier destination for Chinese travelers, offering a captivating blend of tradition and modernity. Below are what the Chinese travelers are looking for and how brands can engage.
UnionPay Enhances Travelers’ Payment Experience in China with Alipay and WeChat Pay!
December 4, 2024
UnionPay now enables overseas-issued cards to effortlessly link with Alipay and WeChat Pay. This means that international visitors can enjoy the convenience of QR code payments by simply connecting their UnionPay cards to these widely-used apps, just like locals!
WeChat Pay's Integration with Taobao: a Game-Changer for Chinese E-commerce
November 26, 2024
Exciting news for merchants and shoppers! Taobao has integrated WeChat Pay as a payment option for all stores on Taobao and Tmall! This update enhances the shopping experience and opens incredible opportunities for merchants to attract WeChat Pay users and tap into a vibrant new customer base!
Unlock Brand’s Potential in this Year-End Gifting Season!
November 19, 2024
As the year-end holidays draw near, it's prime time to seize the incredible opportunities of this bustling shopping season! The Chinese gift economy is projected to reach RMB 1.4 trillion in 2024, soaring to RMB 1.6 billion by 2027. This is your chance to fully embrace China’s vibrant gifting culture!
iSuite Insights Spotlight – Issue #18 China’s Evolving Perfume Market Landscape 2024
November 14, 2024
The burgeoning perfume market in China is experiencing a remarkable growth in the coming years, especially comparing to the mature markets in other countries. According to an industry white paper, China's perfume market is projected to grow significantly from 22.9 billion yuan in 2023 to 44 billion yuan by 2028, with a CAGR of 14%. Trending perfume topics on Xiaohongshu reflect Chinese consumers’ high demand for high quality products that express individuality and personality.
Baidu Levels Up: Exciting Updates for Marketers!
November 12, 2024
WeChat mini-programs are now directly accessible from Baidu search results, and this means a smoother journey for customers and a significant boost in efficiency and conversion rates for your brand. Just imagine the impact on your marketing strategies!
Supercharge Your Double 11 Sales with Fliggy's Exciting Upgrades!
October 31, 2024
Fliggy is elevating the Double 11 Shopping Festival! Get ready to shine with Fliggy's incredible upgrades, crafted to supercharge your festive marketing efforts.
Unveiling Strategies: iClick's Interview with Clisk Japan on Attracting Chinese Travelers Exploring Japan
February 19, 2024
We are excited to present an engaging interview article that provides valuable insights into marketing strategies for attracting Chinese travelers to Japan! In this captivating interview, we had the privilege of speaking with Clisk Japan, a highly reputable digital agency with extensive experience in the Japanese and Thai markets.
Embracing Agility: Frankie Ho Explains How Enterprises Should Adapt in Today’s Digital Transformation Era
February 25, 2022
Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.
iClick’s First Appearance on Korean National TV - SBS Biz
March 5, 2021
iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...