Skip to content
Back to Posts
Happy Hour Meetup with iClick and Douyin: Influencer Marketing in China

Happy Hour Meetup with iClick and Douyin: Influencer Marketing in China

In 2018, there were around 674 million social media users in China.* Despite Facebook, YouTube, and Twitter being blocked in the country, local social networking sites such as Tencent WeChat, RED and Douyin have been attracting millions of users, making China the world’s biggest social media market. iClick partnered with Douyin to gather some of the brightest experts on social marketing to discuss the rising trend of influencer marketing in China.

In the happy hour event “iClick Meetup: Influencer Marketing in China” we held earlier in Hong Kong, over 80 clients and partners joined us to exchange knowledge and discuss ideas about social marketing and KOL stratgety in China. Guest speakers from Douyin and its top KOL Jinx Yao shared their first-hand insights on Chinese social media landscape, trends and how to stand out in China’s oversaturated influencer economy. Our Business Development Director Cristina Ng shared experiences and practical tips on laying out brand strategies to activate social media presence and increase visibility in China via deeper and smarter collaboration with KOLs.

*Source: Statista – Number of social network users in China from 2017 to 2023

More Posts

Unlock New Markets with Xiaohongshu’s Limited Time Offer

August 29, 2024

Xiaohongshu has introduced an exclusive Cross-border VIP Package designed to maximize your brand’s exposure among Chinese audiences. This comprehensive package includes in-feed ads, search ads, open splash ads, Brandzone, and Flame Topic ads to maximize your brand's visibility and engagement.

 
China Advertising Solutions Marketing Strategy Xiaohongshu
Learn More

Olympic Guessing Game Fun at iClick's HK Office

August 13, 2024

iClickers had a blast in the office playing a guessing game centered around the 2024 Olympic Games. The team eagerly shared their predictions and enthusiastically cheered on the athletes, particularly those hailing from Hong Kong and other parts of the world.

 
iClick Moment
Learn More

iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass"

August 12, 2024

What an insightful session we had last week at iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass" event. We explored the essential strategies for connecting with this fast-growing consumer segment.

 
iClick Event Marketing Strategy Xiaohongshu
Learn More

iClick's Participation at HKRMA Business Matching Event

July 29, 2024

We recently took part in the HKRMA Business Matching Event, where we shared valuable insights into the digital habits of New Hongkongers with retail brand partners.

 
China Advertising Solutions iClick Event Marketing Strategy
Learn More

Unveiling the "New Hongkongers": iClick Shares Insights at Marketing Interactive's Content360

July 3, 2024

At the recent Content360 in Hong Kong, iClick's Business Development Director, Alison Shih, discussed the growing population of immigrants from Mainland China to Hong Kong - the 'new Hongkongers'. Based on insights from iClick's latest publication, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", this new consumer group represents a significant opportunity.

 
China Advertising Solutions iClick Event Marketing Strategy
Learn More

iClick Wins Premier Greater China Social Media Agency Award at CORPHUB GBAMOB Awards

June 28, 2024

Exciting news! We are honored to share that iClick has been recognized as the Premier Greater China Social Media Agency at the CORPHUB GBAMOB Awards.

 
China Advertising Solutions iClick Award Marketing Strategy
Learn More

IAB Hong Kong x International Travel Expo Panel Sharing

June 17, 2024

At the recent IAB Hong Kong x International Travel Expo panel sharing on "Elevate Your Marketing: Harnessing Data-Driven Consumer Insights in the Travel Industry", Mario Chow, Senior Business Development Manager at iClick, along with other panellists, shared invaluable insights on leveraging data, engaging content marketing strategies, and AI technology to create more impactful and effective marketing campaigns.

 
China Advertising Solutions iClick Event Marketing Strategy
Learn More

iClick’s Hong Kong Office as World Food Rescue Week's Food Collection Point

June 14, 2024

As the supporting partner of this year’s Food Angel World Food Rescue Week, iClick’s Hong Kong office was also one of the food collection points for this meaningful annual event.

 
ESG iClick Moment
Learn More

HKRMA X DALA event, "Data Empowers Retail: How Data Unlocks Sales Opportunity"

June 12, 2024

iClick was delighted to participate in the HKRMA X DALA event, "Data Empowers Retail: How Data Unlocks Sales Opportunity" in Hong Kong.

 
Big Data China Advertising Solutions iClick Event Marketing Strategy Xiaohongshu
Learn More

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.

OK