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About iClick Academy
iClick is a leading marketing and data cloud platform. iClick Academy aims to promote innovation research, industry insights, talent development, and project implementation leveraging the emergence of big data, cloud computing, and AI technologies.
We focus on equipping enterprises with the knowledge and skills they need to thrive in today’s evolving market. Inherent with a vision to infuse “innovative thinking,” we establish a network and innovation platform, research-based learning system, and practical training schemes aligned with the evolving needs of enterprises in areas such as digital transformation and O2O business models.
Our Objective
Through continuous development of professional methodology, innovative practice models, organizational optimization strategies, internal and external training with the aim to enhance the company’s overall business insights and cultivate high-quality talents, thus facilitating the group’s values on its development of industry and corporate strategies.
Our Whitepaper
China Marketing
Travel
Travel Retail
Engaging Affluent New Hongkongers: A 2024 Digital Media Report
Engaging Affluent New Hongkongers: A 2024 Digital Media Report
Pioneering report that reveals the digital behaviors, preferences, and media consumption habits of Chinese immigrants in Hong Kong.
Our Focus
Highlights of our industry development adhered to the Strategy of Focus, Innovation and Business Co-operation
iClick Interactive Releases "2024 AI Empowered Marketing Application Whitepaper," Large-scale Applications of AI are Sweeping
(Content in Chinese only)
Dr. Tang Jian Delivered a Keynote Speech at Beijing and Anhui Entrepreneurs Conference
(Content in Chinese only)
iClick Helps Enterprises to Move Towards Digitalization with Operational Efficiency
(Content in Chinese only)
iClick Further Enhances SaaS-based Solutions through Full Acquisition of iParllay
(Content in Chinese only)
Dr. Jian Tang: Our Vision to Help More Traditional Enterprises with Technological Innovation in China
(Content in Chinese only)
Baozun and iClick Announce Equity Investment and Strategic Business Cooperation
(Content in Chinese only)
iClick Interactive Asia Group Limited Issues Letter to Shareholders and Provides Corporate Update
(Content in Chinese only)
iClick Interactive Releases "2024 AI Empowered Marketing Application Whitepaper," Large-scale Applications of AI are Sweeping
(Content in Chinese only)
Dr. Tang Jian Delivered a Keynote Speech at Beijing and Anhui Entrepreneurs Conference
(Content in Chinese only)
iClick Helps Enterprises to Move Towards Digitalization with Operational Efficiency
(Content in Chinese only)
iClick Further Enhances SaaS-based Solutions through Full Acquisition of iParllay
(Content in Chinese only)
Dr. Jian Tang: Our Vision to Help More Traditional Enterprises with Technological Innovation in China
(Content in Chinese only)
Baozun and iClick Announce Equity Investment and Strategic Business Cooperation
(Content in Chinese only)
iClick Interactive Asia Group Limited Issues Letter to Shareholders and Provides Corporate Update
(Content in Chinese only)
Expert Opinion
A compilation of invaluable opinions in providing worldwide enterprises with expert knowledge and tailored solutions in entering China
*Please note that the current articles are written in Chinese only.
Our Mission
Our motto of “being diligent, pragmatic, collaborative and innovative” lies together with our accumulative technological and practical advantages including successful showcases and proprietary consumer datasets collected over the years, iClick Academy aims at providing professional industry insights, business review and solution consulting services internally and externally.
6 Core Functions
Industry Reports
Meet Our Board of Dean
Nancy Rong
Associate Dean, iClick Academy
Nancy Rong
Associate Dean, iClick Academy
Responsible for :
1. Key Focus
2. Intelligence
3. External Training
4. Performance
Cici He
Associate Dean, iClick Academy
Cici He
Associate Dean, iClick Academy
Responsible for :
1. Internal Training
2. Organizational Development & Training
3. Corporate Culture
David Yan
Associate Dean, iClick Academy
David Yan
Associate Dean, iClick Academy
Responsible for :
1. Intelligence (Industry Insight, Innovative Practices)
Market research reports and industry analysis to help make better business decisions
Innovation Practice Methodology
Digital Operations Methodology
MCN Methodology
November 1, 2023
Customized Personalized Scene Interaction to Help Brands Unleash Infinite Potential
(Content in Chinese only)
October 18, 2023
Creating a 'New Top Star' Private Domain Super IP, Igniting a Cognitive Revolution in the Dairy Industry
(Content in Chinese only)
September 28, 2023
AIGC Empowers Creative Implementation, Activating Brand's Private Domain Dynamics
(Content in Chinese only)
September 15, 2023
Breaking Conventions: Unobtrusive Research to Uncover Genuine User Needs
(Content in Chinese only)
September 7, 2023
Advanced Strategies in Celebrity Endorsement Marketing to Boost Brand Efficiency
(Content in Chinese only)
August 24, 2023
The Solo Economy, Reverse Marketing: Decoding New Trends in Qixi Marketing
(Content in Chinese only)
August 3, 2023
Six Steps to Unlock the Full Chain of Search Advertising, Effortlessly Boosting ROI
(Content in Chinese only)
August 2, 2023
Exploring the Digital 'Last Mile' in the Beauty Industry through 'Five-Senses Marketing'
(Content in Chinese only)
June 14, 2023
Breaking the User Circle: Assisting Brands with Digital Co-branding Marketing Strategies
(Content in Chinese only)
June 8, 2023
Enhancing Consumer Experiences: Deepening Consumption Scenarios and Expanding Service Boundaries
(Content in Chinese only)
June 2, 2023
Task-driven Campaigns: Catalyzing Innovation and Enhancing Shoppers' Experience
(Content in Chinese only)
May 24, 2023
From Incentive to Immersion: Elevating Shoppers' Experience through Gamification
(Content in Chinese only)
May 18, 2023
Leveraging Membership Loyalty Points to Amplify Member Engagement and Loyalty
(Content in Chinese only)
May 11, 2023
The Importance of Loyalty and Membership Programs in the Digital Marketing Landscape
(Content in Chinese only)
April 27, 2023
iClick ChangXun: Empowering Brands with Enhanced Training Systems and Dealer Support
(Content in Chinese only)
April 21, 2023
Decoding the Mysteries: Member Operations in Full Domain User Operations for Brand Expansion
(Content in Chinese only)
March 30, 2023
Unveiling the Enigma: Unraveling Brand Growth through Comprehensive Member Operations and Traffic Acquisition Strategies
(Content in Chinese only)
June 7, 2022
How can Cosmetic Industry Break through with Digitalization?
(Content in Chinese only)
April 12, 2023
Revitalizing Sales with Live-commerce: Aiding Brands in Boosting Revenue
(Content in Chinese only)
March 8, 2022
iClick's SaaS+X: Best Solution to Create Business Synergy and Grow Your Brand Digitally
(Content in Chinese only)
May 23, 2022
Revitalizing Omni-channel Traffic and Achieving the Growth of WeChat Mini-program Malls
(Content in Chinese only)
May 9, 2022
The Hidden Secret of Store Growth in Digital Shopping Guide
(Content in Chinese only)
April 27, 2022
Rethinking the Long-erm Value of Private Domain: The Prevalence of Community Group Buying during Pandemic
(Content in Chinese only)
April 20, 2022
Three Key Points for MNCs to Localize Their Digital Marketing Campaigns
(Content in Chinese only)
April 13, 2022
Setting up a Comprehensive Digital Transformation Project for Brands
(Content in Chinese only)
March 14, 2022
Practical Strategy in Getting Returning Customers in B2B
(Content in Chinese only)
March 10, 2022
FAQs in Unlocking Digital Business of Luxury Brand Stores
(Content in Chinese only)
February 24, 2022
Practical Strategy in Acquiring New Customers in B2B
(Content in Chinese only)
February 15, 2022
The Implications of "Bing Dwen Dwen" for Private Domain Traffic Management
(Content in Chinese only)
February 8, 2022
The Key in Digital Transformation: Global Operations
(Content in Chinese only)
January 18, 2022
MarTech's Strategies: Nurturing Private Domain User
(Content in Chinese only)
January 4, 2022
Private Domain Traffic to Global Traffic | The Next Era of the Internet
(Content in Chinese only)
December 27, 2021
MarTech's Growth Technique: Traffic and Customer Acquisition
(Content in Chinese only)
December 22, 2021
The Livestreaming of Westlife Going Viral on the Internet
(Content in Chinese only)
December 13, 2021
The "New Wave" of Brand's Private Domain Has Come
(Content in Chinese only)
December 7, 2021
How Can Affordable Luxury Clothing Brands Leverage Private Domain?
(Content in Chinese only)
November 2, 2021
Adjusting Marketing Mindset to Retain the Traffic
(Content in Chinese only)
October 22, 2021
Breaking Through Bottlenecks of Growth in B2B Business (B2B Business Growth Solutions Included)
(Content in Chinese only)
September 28, 2021
Using Data Thinking to Build Private Domain Assets
(Content in Chinese only)
September 14, 2021
CASH Methodology for B2B Private Domain Growth
(Content in Chinese only)
March 18, 2021
MCN Methodology: Magnetizing Consumers without Being Tricked by KOLs?
(Content in Chinese only)
November 1, 2023
Customized Personalized Scene Interaction to Help Brands Unleash Infinite Potential
(Content in Chinese only)
October 18, 2023
Creating a 'New Top Star' Private Domain Super IP, Igniting a Cognitive Revolution in the Dairy Industry
(Content in Chinese only)
September 28, 2023
AIGC Empowers Creative Implementation, Activating Brand's Private Domain Dynamics
(Content in Chinese only)
September 15, 2023
Breaking Conventions: Unobtrusive Research to Uncover Genuine User Needs
(Content in Chinese only)
September 7, 2023
Advanced Strategies in Celebrity Endorsement Marketing to Boost Brand Efficiency
(Content in Chinese only)
August 24, 2023
The Solo Economy, Reverse Marketing: Decoding New Trends in Qixi Marketing
(Content in Chinese only)
August 3, 2023
Six Steps to Unlock the Full Chain of Search Advertising, Effortlessly Boosting ROI
(Content in Chinese only)
August 2, 2023
Exploring the Digital 'Last Mile' in the Beauty Industry through 'Five-Senses Marketing'
(Content in Chinese only)
June 14, 2023
Breaking the User Circle: Assisting Brands with Digital Co-branding Marketing Strategies
(Content in Chinese only)
June 8, 2023
Enhancing Consumer Experiences: Deepening Consumption Scenarios and Expanding Service Boundaries
(Content in Chinese only)
June 2, 2023
Task-driven Campaigns: Catalyzing Innovation and Enhancing Shoppers' Experience
(Content in Chinese only)
May 24, 2023
From Incentive to Immersion: Elevating Shoppers' Experience through Gamification
(Content in Chinese only)
May 18, 2023
Leveraging Membership Loyalty Points to Amplify Member Engagement and Loyalty
(Content in Chinese only)
May 11, 2023
The Importance of Loyalty and Membership Programs in the Digital Marketing Landscape
(Content in Chinese only)
April 27, 2023
iClick ChangXun: Empowering Brands with Enhanced Training Systems and Dealer Support
(Content in Chinese only)
April 21, 2023
Decoding the Mysteries: Member Operations in Full Domain User Operations for Brand Expansion
(Content in Chinese only)
March 30, 2023
Unveiling the Enigma: Unraveling Brand Growth through Comprehensive Member Operations and Traffic Acquisition Strategies
(Content in Chinese only)
June 7, 2022
How can Cosmetic Industry Break through with Digitalization?
(Content in Chinese only)
April 12, 2023
Revitalizing Sales with Live-commerce: Aiding Brands in Boosting Revenue
(Content in Chinese only)
March 8, 2022
iClick's SaaS+X: Best Solution to Create Business Synergy and Grow Your Brand Digitally
(Content in Chinese only)
May 23, 2022
Revitalizing Omni-channel Traffic and Achieving the Growth of WeChat Mini-program Malls
(Content in Chinese only)
May 9, 2022
The Hidden Secret of Store Growth in Digital Shopping Guide
(Content in Chinese only)
April 27, 2022
Rethinking the Long-erm Value of Private Domain: The Prevalence of Community Group Buying during Pandemic
(Content in Chinese only)
April 20, 2022
Three Key Points for MNCs to Localize Their Digital Marketing Campaigns
(Content in Chinese only)
April 13, 2022
Setting up a Comprehensive Digital Transformation Project for Brands
(Content in Chinese only)
March 14, 2022
Practical Strategy in Getting Returning Customers in B2B
(Content in Chinese only)
March 10, 2022
FAQs in Unlocking Digital Business of Luxury Brand Stores
(Content in Chinese only)
February 24, 2022
Practical Strategy in Acquiring New Customers in B2B
(Content in Chinese only)
February 15, 2022
The Implications of "Bing Dwen Dwen" for Private Domain Traffic Management
(Content in Chinese only)
February 8, 2022
The Key in Digital Transformation: Global Operations
(Content in Chinese only)
January 18, 2022
MarTech's Strategies: Nurturing Private Domain User
(Content in Chinese only)
January 4, 2022
Private Domain Traffic to Global Traffic | The Next Era of the Internet
(Content in Chinese only)
December 27, 2021
MarTech's Growth Technique: Traffic and Customer Acquisition
(Content in Chinese only)
December 22, 2021
The Livestreaming of Westlife Going Viral on the Internet
(Content in Chinese only)
December 13, 2021
The "New Wave" of Brand's Private Domain Has Come
(Content in Chinese only)
December 7, 2021
How Can Affordable Luxury Clothing Brands Leverage Private Domain?
(Content in Chinese only)
November 2, 2021
Adjusting Marketing Mindset to Retain the Traffic
(Content in Chinese only)
October 22, 2021
Breaking Through Bottlenecks of Growth in B2B Business (B2B Business Growth Solutions Included)
(Content in Chinese only)
September 28, 2021
Using Data Thinking to Build Private Domain Assets
(Content in Chinese only)
September 14, 2021
CASH Methodology for B2B Private Domain Growth
(Content in Chinese only)
March 18, 2021
MCN Methodology: Magnetizing Consumers without Being Tricked by KOLs?
(Content in Chinese only)