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[MarketingPulse X eTailingPulse 2022] The Rise and Rise of “Social Commerce” – The Expansion of Omnichannel Strategy
MarketingPulse X eTailingPulse, organised by HKTDC, is a 2-in-1 Conference that leads the discussion on the new marketing and e-tailing trends and growth opportunities for a world recovering from COVID-19. We are honoured to be invited to virtually host an exclusive Digital Marketing Workshop, featuring our General Manager, Yoyo Ng and seasoned industry experts to discuss how brands can ride on the rapid growth of social commerce to offer seamless experience that win the hearts and loyalty of their customers.
Key Takeaways from the Workshop:
- The global social commerce industry is expected to grow 3 times as fast as traditional e-commerce
- The most effective marketing strategies are driven by a customer-centric culture
- Choosing the right social media strategy is crucial to boost customer engagement and drive conversions
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