iClick Interactive Bolsters Partnership with Xiaohongshu to Capture Overseas Opportunities

HONG KONG, Aug. 24, 2023 / -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, is pleased to announce the expansion of its strategic partnership with Xiaohongshu, a premier social commerce platform in China. Leveraging the previous successful collaboration, iClick now takes on the role of Xiaohongshu's designated "Official Overseas Advertising Partner" to help overseas brands revolutionize and unlock new brand engagement opportunities in China.

Xiaohongshu has transformed into a vibrant lifestyle community encouraging users to share their experiences on fashion, beauty, food, travel and more. Its seamless fusion of content creation, community engagement and e-commerce has made it a go-to platform for consumers in China. As a data-driven MarTech company entrenched in the Chinese market, iClick recognizes Xiaohongshu's immense potential for overseas brands looking to enter China — while also understanding the key challenges for brands on the platform, including navigating Xiaohongshu's unique ecosystem, creating tailored content, executing effective campaigns, and identifying influencers that resonate with their audience.

Leveraging its extensive service capabilities and exclusive network of over 100 top-tier KOLs/KOCs spanning diverse interest categories, iClick provides international brands with a step-by-step and all-in-one marketing solution on Xiaohongshu. This includes Official Brand Account Registration, Account Management, Content Creation, Advertising Strategy, and Influencer Marketing Strategy. iClick also offers a variety of formats for paid ads, including open splash ad, infeed ad and keyword search ad. With these services, overseas brands can drive awareness, user engagement, and word-of-mouth, and boost sales in China's dynamic market.

"We are excited to expand our partnership with Xiaohongshu, a pioneer in China's social commerce space," said Frankie Ho, iClick's President of International Business. "With iClick's proprietary China KOL Marketing Analytics Platform, iFans, we empower brands with multidimensional data analytics on Xiaohongshu KOLs. This allows brands to identify premium KOLs, track competitors' activities, and implement effective and winning KOL marketing strategies."

With unparalleled insights and capabilities in China's new retail ecosystem, iClick remains committed to providing brands with the necessary tools for success on emerging platforms like Xiaohongshu in this fast-evolving market.

For more information about iClick x Xiaohongshu marketing solutions, please click here or contact sales_hk@i-click.com.

About iClick Interactive Asia Group Limited

Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China. iClick's mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in eleven locations across Asia and Europe. For more information, please visit www.i-click.com.

For media inquiries, please contact:

Phyllis Wong

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E-mail: phyllis.wong@i-click.com

Belinda Chen

Tel: +852 37009068

E-mail: belinda.chen@i-click.com

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