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iAudience Insights Spotlight – Issue #8: The Bright Future of China’s Vast and Growing Electric Vehicle Market
iAudience Insights Spotlight – Issue #8: The Bright Future of China’s Vast and Growing Electric Vehicle Market
In the past few years, the automotive industry’s transformation has been accelerated around the world with progressive growth in EV penetration especially in China and Europe. China remains the world’s largest electric vehicle (EV) market with a record of 1.3 million electric vehicles sold in 2020, driven by the excellent network of standardized public EV chargers, government support and robust consumer demand. Faced with rising competition, Chinese automakers such as BYD, NIO and XPeng are accelerating their innovation to debut new models with more autonomous features.
Check out our eighth issue of “iAudience Insights Spotlight — China’s Electric Vehicle Market in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to understand the profile of audiences interested in electric cars, covering their demographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to learn strategic tips as to capture the new business opportunities from the booming EV sector in China.
More Insights
The CNY 2025 outbound travel boom is bigger than ever!
January 23, 2025
As we gear up for Chinese New Year (CNY) 2025, the stage is set for record-breaking Chinese outbound travel and consumer spending, driven by evolving consumer behaviors and preferences. According to Qunar, international travel during the 2024 CNY saw a remarkable 13.5 million outbound trips, surpassing pre-pandemic levels and setting the pace for new highs this year. Dive into the insights from Fliggy and Qunar below, showcasing promising trends that businesses can tap into to connect with Chinese travelers and maximize opportunities during this peak travel season.
Harness the Chinese Festive Calendar for Year-Round Success!
January 21, 2025
Understanding the Chinese festive calendar isn't just important—it's a game changer for your annual marketing strategy. Each festival presents a unique opportunity to build authentic connections with diverse audience segments, including families celebrating traditional events like Chinese New Year, young couples exchanging gifts during occasions like 520 Day and Qixi Festival, and online shoppers during major e-commerce events such as 618 and Singles' Day.
The Chinese Luxury Traveler Market is Up and Running!
January 16, 2025
Despite international flights from mainland China recovering to 87% of pre-pandemic levels, luxury spending abroad has already surpassed those benchmarks, showing an impressive 32% year-on-year increase as of mid-2024.
Revolutionize Gifting with WeChat’s New “Gift Giving” Feature
January 13, 2025
WeChat Mini Store (微信小店) introduces an exciting new “Gift Giving” feature, designed to streamline the gifting experience like never before. Currently in pilot testing, this feature supports items priced under RMB 10,000 making the process effortless for both senders and recipients.
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December 19, 2024
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Tap into the Travel Preferences of the Silver-Hair Generation with Ctrip!
December 17, 2024
Are you ready to explore the travel trends of the silver-hair generation—an affluent and expanding segment in China? Ctrip's latest insights reveal that seniors aged 50 and over are traveling more than ever! During the Double Ninth Festival, bookings surged by nearly 20%. From January to September, orders rose by 26%, with the 61-65 age group showing an impressive growth of 58%.
Festive Trends on Xiaohongshu: Marketing to Chinese Travelers in Hong Kong
December 10, 2024
As the year draws to a close, searches related to celebrating Christmas and New Year's Eve (雙旦) on Xiaohongshu (XHS) have surged, indicating a growing enthusiasm for holiday travel. Hong Kong stands out as a premier destination for Chinese travelers, offering a captivating blend of tradition and modernity. Below are what the Chinese travelers are looking for and how brands can engage.
UnionPay Enhances Travelers’ Payment Experience in China with Alipay and WeChat Pay!
December 4, 2024
UnionPay now enables overseas-issued cards to effortlessly link with Alipay and WeChat Pay. This means that international visitors can enjoy the convenience of QR code payments by simply connecting their UnionPay cards to these widely-used apps, just like locals!
WeChat Pay's Integration with Taobao: a Game-Changer for Chinese E-commerce
November 26, 2024
Exciting news for merchants and shoppers! Taobao has integrated WeChat Pay as a payment option for all stores on Taobao and Tmall! This update enhances the shopping experience and opens incredible opportunities for merchants to attract WeChat Pay users and tap into a vibrant new customer base!