Skip to content
iClick X XHS: All-round Marketing Solution

iClick X Xiaohongshu: All-round Marketing Solution

Xiaohongshu Marketing Opportunities

A Lifestyle Platform with a Mission to “Inspire Lives”

Xiaohongshu (XHS) is one of China's leading social commerce platforms designed to enrich lives. This popular platform described as “China’s Instagram”, has flourished into a vast community where users can share insights about fashion, beauty, food, travel, and more. Seamlessly integrating content, community, and e-commerce, XHS stands as the ultimate destination for Chinese consumers. As one of the most outstanding social media platforms for Gen Z and Millennials, XHS effectively boosts brand awareness and user engagement for brands.

The Xiaohongshu platform is a safe space where users can come together and share their opinions, experiences, and recommendations on a variety of topics. It is also a marketplace for online shopping and an inspirational site for normal users, influencers, or celebrities. XHS began as a location for sharing product reviews through UGC (User Generated Content), eventually forming the “seeding (種草)” community. This communal space for advice soon branched into product promotion content creation and an e-commerce site with an independent shopping tab.

Common Challenges Faced by Brands

If unfamiliar with the app, navigating its market system may be challenging as there are countless uncommon violations of the platform’s guidelines and regulations. You may also lack resources on campaign execution, specific creative content that integrates the brands' needs and target audience or even struggle to find a suitable influencer to collaborate with. These are all skills that iClick is well acquainted with and can assist with.

Why Choose iClick for Your Xiaohongshu Journey?

As the Official Cross-Border Marketing Agency of XHS, iClick offers a comprehensive all-in-one marketing solution to empower overseas brands to revolutionize and seize fresh brand engagement prospects within China. Leveraging our expansive network of 100+ top-tier KOLs/KOCs and tailored marketing technology, we enable international brands to thrive on XHS.

Our services cover XHS official account setup, content creation, account operation and management, XHS advertising tactics, and KOL/KOC advertising strategies, collectively fostering heightened awareness, engagement, and sales within China's dynamic market.

By choosing iClick, you will also gain access to iFans, which offers multi-dimensional data analytics of KOLs on Xiaohongshu, Bilibili, and Douyin. The platform helps advertisers identify premium KOL resources and track competitors’ social activities. Using AI-based real-time data analysis, iFans is a profitable way to gain comprehensive insights on XHS’s KOLs, content trends, market leaders, and hot topics.

Elevating Your Xiaohongshu Advertising Strategy with iClick's All-round Solutions

100+ Exclusive KOLs with Multiple Interested Categories

Unlocking KOL Potential: iClick's Bespoke Influencer Collaborations

Possessing vast experience with KOL partnerships, iClick can offer exclusive influencers with various interest categories for advertisements. For female fashion promotions aimed at targeting 18-34-year-olds, we may suggest 麦芒(Coucoujane). With over 480K followers and 2.1M likes, Coucoujane has spent 9 years in Europe working in the luxury fashion market, gaining a thorough understanding of the industry and trends. If a knowledge-searching audience is the target, 邱启明 would be the suitable KOL.

By sharing his knowledge on social etiquette, life advice, and even book reviews, 邱启明 has gained over 810K followers and his audience varies from all ages. One of the best bloggers to promote cosmetics products would be 啵唧爷爷. She has compiled over 490K followers mostly 18-24-year-olds from sharing and rating skincare and beauty products.

Leveraging the Power of Marketing IP: Amplifying Brand Exposure on XHS

Another effective solution of marketing on XHS would be utilising the marketing IP platform where customers can engage in titled sponsorships. IP essentially groups content relevant to a certain phrase, season, or event, creating easily accessed pages. Currently, trending IP hashtags include “我就要這樣過夏天” or “CityWalk環薯記”.

By strategically sponsoring these IPs, your brand gains the ability to have its posts and promotions prominently featured on these themed pages. This sponsorship not only boosts your visibility but also ensures your content is exposed to a surge of traffic associated with these trending themes.

iClick's Tailored Ad Placement Strategies for Brands

Xiaohongshu all round marketing solutions

Xiaohongshu Ad Placement

iClick’s ad placement solutions include open splash ads and in-feed ads. These types of advertisements are aimed at raising awareness of a brand or product. If more specifically targeted ads are desired, keyword search ads are also available as a service.

Contact us

Contact us now to kickstart your marketing journey on Xiaohongshu.

If there are any further queries, please get in touch with our sales representatives for more details: https://www.i-click.com/contact-us/

More Insights

Unleash the Power of Customer Service Messaging on Xiaohongshu

April 3, 2025

In China’s dynamic consumer market, purchasing decisions extend beyond pricing and product quality. While authenticity is highly valued, Xiaohongshu (RedNotes) has become a key platform for brands aiming to foster trust and engagement.

 

KOL是什麼?與網紅分別為何?4招教你挑選KOL合作對象!

April 2, 2025

KOL是什麼?KOL跟網紅差在哪?本文將帶你了解KOL中文意思、構成KOL的4大要素,以及KOL與網紅的分別,並分享選擇KOL合作對象的4大重點,文末再推薦專業的KOL行銷公司,幫助你提升品牌聲量!

 

小紅書推廣全攻略|學會這些小紅書營銷秘訣,超高流量不是夢!

April 2, 2025

小紅書網紅宣傳怎麼做?小紅書營銷方式有哪些?本文將從小紅書3大功能及推廣優勢開始說明,並詳盡整理6大小紅書經營策略及2種小紅書宣傳方式,文末再分享專業小紅書推廣服務公司,助你達成行銷目標!

 

Unlocking 4 Key Trends Shaping APAC Travel in 2025

March 25, 2025

As 2025 unfolds, APAC travelers are redefining the global travel landscape with evolving preferences and behaviors. According to Trip.com, emerging trends in dining, entertainment, and cruise tourism are creating fresh opportunities for brands to connect with this influential market.

 

Spring Sports are Buzzing on Xiaohongshu (RedNote)!

March 19, 2025

With 300 million users exploring topics like #过春天 ("Spring Activities") and #聊运动 ("Talking About Sports") on Xiaohongshu (XHS), it has become the ultimate platform for sports enthusiasts. The community is actively sharing their top spring sports tips, and interest in outdoor sports is surging, with searches skyrocketing 135% y-o-y in 2024, peaking during the 2024 Paris Olympics. Skiing is especially popular, alongside fitness, fishing, and basketball.

 

The She-Economy: New Era of Consumer Power in China

March 13, 2025

International Women’s Day in China has evolved beyond a single celebration—it is now recognized as Goddess Day (女神节) and Queen’s Day (女王节), reflecting the rising influence of women as powerful consumers.

 

Maximize Your Brand's Visibility with Exclusive Offer for Baidu Map Brand Zone!

March 11, 2025

Are you ready to attract high-intent audiences and elevate your search visibility? The Baidu Map Brand Zone is your ticket to dominate search results. With an exclusive 100% Share of Voice (SOV) for your brand-related keywords, this premium placement ensures that your business stands out, drives targeted traffic directly to your official website, and boosts brand awareness along with in-store sales!

 

iSuite Insight: The Resilience of China’s Luxury Jewelry Market in 2025

February 27, 2025

China's luxury jewelry market is booming. Discover how Gen Z preferences, online trends, and cultural nuances are shaping its future growth, and how your brand can capitalize.

 

China’s Latest Cultural Tourism Trends: How Travelers Are Exploring Differently

February 25, 2025

As cultural tourism flourishes in China, Xiaohongshu (RedNote) has become as an essential travel companion for young Chinese travelers. “Slow Travel” and “Just Go” trip emerge as two key cultural tourism trends that will redefine travel in 2025.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.