Skip to content
Back to Insights
iSuite Insights Spotlight – Issue #10 Discover The Latest E-commerce Trends And Opportunities

iSuite Insights Spotlight - Issue #10 Discover The Latest E-commerce Trends And Opportunities

The 618 Shopping Festival, originating from the Chinese e-commerce giant Taobao, has evolved into a massive shopping extravaganza in the Chinese e-commerce market. Today, it includes many other prominent platforms like Alibaba's Tmall, Douyin, and Xiaohongshu, magnifying its reach and impact. According to Iqingyan's statistics, Douyin’s 618 pre-sales of beauty products have reached 3 billion to 3.5 billion yuan, an increase of 60% YoY. The Douyin channel is an important source of growth in the industry and may become the focus for brands.

Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed 618 Shopping Festival-related topics, highlighting their audience profiles and online preferences to understand the targeted Chinese consumers.

AUDIENCE DEMOGRAPHICS

Source: iAudience Data as of June 2023

TREND OF AUDIENCE SCALE

Source: iAudience Data as of June 2023

  • Five days prior to the 618 shopping festival, the number of audience reached its highest level and remained high.

AUDIENCE INTERESTED CATEGORIES

Source: iAudience Data as of June 2023

  • Audience-interested categories are Clothing & Accessories, Hobby & Entertainment, and Cars.

PUBLIC OPINION KEYWORDS

E-commerce Platforms: Douyin1, Baidu2, Xiaohongshu3
Livestreaming: Livestreaming Ecommerce1, Messi2, Yangge3
Promotions: Pre-sales1, Limited Time Offer2, Limited Offer3

Source: iFans Public Opinion Analytics Data as of June 2023

  • KOL-hosted Livestreaming is one of the highlighted promotions during the 618 Shopping Festival.

HOT SEARCHES ON WEIBO

Source: iFans Public Opinion Analytics Data as of June 2023

  • Hot searches on Weibo are mainly related to the 618 Shopping Festival.

TOP 5 SHORT VIDEO PLATFORMS

Source: iFans Public Opinion Analytics Data as of June 2023

  • Livestreaming and Short Video Platforms are increasingly significant in the Chinese 618 Shopping Festival.

PUBLIC OPINION SNAPSHOTS

Source: iFans Public Opinion Analytics Data as of June 2023

  • In a fiercely Competitive Market, attracting and maintaining traffic is more challenging for brands.

Tag :

Cross Border eCommerce iSuite

More Insights

Unveiling the Summer Travel Surge in the Car Rental and Self-Drive Market

September 4, 2024

Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer.

 
China Advertising Solutions Marketing Strategy
Learn More

Maximizing China Marketing in Europe: Strategies for Travel Retail Success

August 30, 2024

Discover effective strategies for targeting Chinese tourists in Europe's travel retail market. Learn about the latest trends in Chinese outbound tourism, the importance of localized content, and leveraging digital channels to reach this lucrative demographic.

 
Marketing Strategy Travel Retail Insights WeChat Mini Program Xiaohongshu
Learn More

Reach Millions of Eager Travelers with Qunar this National Day! 

August 26, 2024

As China's outbound tourism surges back to life, Qunar is launching an exclusive new travel campaign tailored specifically for the 2024 National Day holiday period.

 
China Advertising Solutions
Learn More

Summer Travel Boom: Uncovering Chinese Traveler Insights!

August 22, 2024

China’s summer holiday travel market is heating up as consumers eagerly plan family vacations, making the most of the extended holiday period. According to iClick’s Xiaohongshu data analytics platform, iFans, over 214K notes related to summer holiday travel were generated in July 2024, with an average of 348K likes per day, underscoring Xiaohongshu as a key social community for engaged Chinese travelers.

 
China Advertising Solutions Xiaohongshu
Learn More

Xiaohongshu's Ecommerce Elevation: Merchant-First Campaign and Platform Innovations

August 20, 2024

Calling all brands with ecommerce business!  Xiaohongshu (XHS) has launched a new merchant-first campaign to supercharge your growth.

 
China Advertising Solutions Chinese eCommerce Xiaohongshu
Learn More

Unveiling the New Hongkonger Consumer: A Data-Driven Perspective

August 7, 2024

Uncover the spending habits and digital behaviors of new Hongkongers. This data-driven report reveals how to tap into this lucrative market. Learn how to reach and engage this affluent demographic through platforms like WeChat, Xiaohongshu, Douyin and Instagram.

 
China Advertising Solutions Chinese eCommerce Cross Border eCommerce iClick Case Study Marketing Strategy Xiaohongshu
Learn More

Ctrip's Online Ticket Festival to Boost Hong Kong Tourism

August 7, 2024

Ctrip and the Hong Kong Airport Authority launched the “0706 Hong Kong Flight Plan” in July 2024, distributing over HK$1 million in flight ticket vouchers and offering attractive discounts from participating airlines and transportation providers in the Greater Bay Area.

 
China Advertising Solutions Xiaohongshu
Learn More

Unlock the Power of China's Affluent Professional Network with MaiMai

July 31, 2024

MaiMai is China's premier professional social platform, boasting a thriving community of over 1.2 billion users - all young, educated, and influential. With 70% of this user base residing in the country's top-tier cities, MaiMai connects you to the next generation of China's business leaders and high-spending consumers.

 
China Advertising Solutions Marketing Strategy
Learn More

Harness the Romance of Qixi Festival to Elevate Your Brand's Appeal

July 26, 2024

Qixi Festival, a traditional Chinese celebration, symbolizes the timeless love story of the Cowherd and the Weaver Girl. In 2024, the Qixi Festival will be celebrated on August 10th. This annual event is also a prime opportunity for retail brands to connect with consumers through thoughtful and strategic Qixi collaborations.

 
Marketing Strategy Xiaohongshu
Learn More

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.

OK